Sell your horse to buyers who are looking now.
One advert. Reach buyers at home and abroad.
Create your advert
Preview your advert before publishing.
Example workspace - Not a live advert
Buyer activity on our sites
- Median advert opens in the first four weeks.
- 183
- Adverts saved by at least one visitor.
- 77%
- Messages delivered to 260 sellers.
- 349
- Saved searches with email alerts.
- 1 111
About these figures
These are counts from our own records, for all our sites together. They describe what happened in the periods below. They are not a forecast and not a promise for your advert.
183 Median advert opens in the first four weeks.
- What is counted
- Each time the page of an advert was opened. Someone who comes back later, or on another device, is counted again: opens are not unique viewers.
- How it is calculated
- The median of the opens per advert. That is the middle value: half of these adverts were opened more than 183 times, the other half fewer.
- What it covers
- 301 adverts for horses and ponies, auction lots left out, that were placed or moved back to the top of the results between 25 August 2026 and 8 September 2026 and were still online on 7 October 2026.
- Period
- The 28 days from the day the advert was placed or moved to the top.
77% Adverts saved by at least one visitor.
- What is counted
- Adverts that at least one visitor with an account saved as a favourite. A save is not a message to the seller.
- How it is calculated
- The share of these adverts that had been saved at least once by the end of the 28 days. For an advert that was online before, earlier saves count as well.
- What it covers
- The same 301 adverts as the first figure.
- Period
- Up to the end of the same 28 days.
349 Messages delivered to 260 sellers.
- What is counted
- Messages that visitors sent to a seller through our sites and that were delivered. Messages held back as spam are left out. A message is not a sale: we cannot see whether a horse was sold.
- How it is calculated
- A count of the delivered messages, and of the different sellers who received at least one.
- What it covers
- All adverts and all sellers on our sites.
- Period
- From 30 September 2026 to 7 October 2026.
1 111 Saved searches with email alerts.
- What is counted
- Searches that visitors saved with the email alert switched on. It is a number of searches, not of people: one person can save several.
- How it is calculated
- One count, on one day.
- What it covers
- Every saved search on our sites, in any category.
- Period
- Recorded on 7 October 2026.
How advertising works
-
Create and review
Add photos and horse details. Check your draft.
-
Publish after payment
Your advert goes live once payment is processed.
-
Hear from buyers
Receive enquiries and arrange the sale directly with the buyer. SportHorses.co.za does not handle the horse sale or payment.
Choose how you sell
One payment per advert. No subscription.
Packages for a horse advert
-
Standard
€39 once-off
-
Plus
€59 once-off
-
Premium
€79 once-off
Prices are once-off and include VAT.
Compare package features
| What you get | Standard €39 once-off | Plus €59 once-off Everything in Standard | Premium €79 once-off Everything in Plus |
|---|---|---|---|
| 7 days on the homepage of SportHorses.co.za | Not included | Included | Included |
| A post about your horse on our Instagram and Facebook | Not included | Not included | Included |
In every package
- Your advert in its category and in the search results.
- Your advert stays online until you remove it. There is no end date.
- No company and no subscription needed.
- Up to 21 photos plus YouTube videos, and you can edit at any time.
Payment terms
You pay when you publish your advert, not before.
Other prices
Full price listPonies: €25, €45 or €65. Other categories, such as lessons or equipment: from €5.
A fixed price per month. Standard adverts are included.
Subscriptions
-
Plus
€75 per month
-
Premium
€125 per month
A subscription renews automatically until you cancel. You can cancel at any time. The subscription then runs until the end of the period you have paid for.
Prices include VAT.
Compare subscription features
| What you get | Plus €75 per month | Premium €125 per month Everything in Plus |
|---|---|---|
| Boost an ad to the top of search results 15 times | Not included | Included |
| Ad becomes a Top Ad upon placement (7 days) | Not included | Included |
| Advertise in weekly newsletter | Not included | Included |
| Ad on our Social Media (Facebook / Instagram) | Not included | Included |
In every subscription
- Banner in every section relevant to your business (optional)
- Own landing page
- Standard adverts included
- Place ads on all international sites
- No commissions
- Your adverts are part of the homepage rotation for as long as your subscription runs.
| Billing period | Plus | Premium |
|---|---|---|
| Monthly | €75 | €125 |
| Six-monthly you pay for 5 months | €375 | €625 |
| Annual you pay for 10 months | €750 | €1 250 |
Other prices
Full price listFor a Plus or Premium advert you pay only the difference.
For comparison: two separate Standard horse adverts cost €78 together.
Frequently asked questions
Can I advertise as a private seller?
Yes. You need neither a company nor a subscription. When you create your advert you state whether you are selling privately or as a dealer.
What does an advert cost and when do I pay?
An advert for a horse costs €39, €59 or €79 once, depending on the package. You pay at the moment you publish the advert, not before.
How long does my advert stay online?
Until you remove it yourself. There is no end date and nothing to renew.
How do buyers get in touch?
Through the message form on your advert. You receive the message by email and in your account. If your profile contains a phone number, it is shown on your advert as well.
Can I edit my advert?
Yes. You can change the text, photos and price at any time. For €4,50 you move your advert back to the top of the search results.
How does cancelling a subscription work?
You cancel in your account. The subscription runs until the end of the period you have already paid for and is not renewed after that.
When does my advert go online?
As soon as your payment is processed. In your account, your adverts show whether one is published.
Who can see my address?
Your advert shows your town and province. Your full address is visible only if you choose that yourself in your profile.
Does SportHorses.co.za handle the sale or the payment for the horse?
No. You agree everything directly with the buyer. SportHorses.co.za charges no commission, is not a party to the sale and does not receive or hold the purchase price.
Can I show my draft to someone first?
Yes. With an account you create a preview link that works for 14 days and that you can withdraw. The page shows clearly that it is a draft and displays no contact details.
Ready to create your advert?
Add photos, write your advert and review it before publishing.